This was such a dynamic powerhouse of a project to work on. My client had MANY moving parts, many products, and several markets he wanted to cater to all at the same time. We succeeded! Not only is the site bold and beautiful, but it's easy to navigate, helpful and communicative, and gets the client what they need fast. Brand power is strong on this one!

Polkadots is the cutest local resale boutique near me, and they wanted a site that read as clean, organized, affordable without coming off as snooty or too high-end. They are consignment, after all! We struck a perfect balance, and injected a lot of the amazing personality the store and staff all bring to the table. By adding online booking and scheduling, I was able to shave hours off of the owners to-do list each week, and make the customers far more happy, as well!

This was one BEAST of a project. I was so honored to have been a part of designing this product, its branding, web and online presence, and more. This website knocks people's socks off every time. We needed that effect because that is the same goal my client had with their product. We wanted to do everything next-level. It provides all the information a client needs, and gives them an experience they don't want to end! 

How fun is this site! I served author Elise Shaver as illustrator and designer for her children's book, and then worked as web and marketing director as well. We wanted the site to reflect the fun and spunky personality of her main character, appealing to the young crowd while also maintaining a user experience catered towards the parents. People love the book, love the site, and she was blown away by her sales and the orders she received through her online shop!

I served as Creative Director for J.Adkins Cultivation since the start! He is a top-of-the-line grower who does not compromise on quality nor cut any corners. We wanted his branding and website to match his work ethic. He gets compliments on his site regularly, which is ironic and charming to hear in that industry. His customers have appreciated the ability to order online when his season is open, and book services with the click of a button. Overall, his site has helped him reach more customers, make more sales, book more jobs, and lift up his industry to a new standard. 

An organic, high end spa should feel like earthy, peaceful luxury. When Audrey from Rally and Revive contacted me about a website design, I was ecstatic! I knew that the difference my vision for her new site would make would do wonders compared to what her online presence was up to that point. This was an extremely spiritual and intuitive process, which was necessary as her spa and services are just that. We were able to take her existing branding and mature it to a level that was appropriate for her market, and develop vocabulary and a design experience that would match when a client walked through their doors. Overall, this is one of my favorite projects.

Tonya is a pro at helping people clean up, organize, refocus, and polish off their lives, but her previous website was anything but that. With some intelligent strategy, plus a session of tuning into what really mattered most, we were able to effectively streamline her messaging and vocabulary, pitch the offerings she was most passionate about as top priority, and incorporate little elements she always wanted. It now fits her and aligns with her services perfectly! 

Raffaele's absolutely delicious, authentic Italian food was poorly represented by their original website. No wonder their sales were suffering! By creating a full brand presence, top notch site, and making a site that was catered towards the customer first, their sales skyrocketed and overall reviews/experience the local community had exploded with positivity. Plus, I got to eat awesome pizza and subs the whole time.

My client is an experienced, professional travel blogger, but her previous website communicated the complete opposite. She wanted a site that would showcase her knowledge but also embrace her personality. She is thrilled with the outcome and has hired me for more branding, marketing, and social media design and strategy since!

Stacey Leonard

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