Wix Squad

Wix Squad

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Certifikace
Velo Developer
Velo Developer
Stadtblatt: External Database Integration with Wix Dynamic Pages

Client: Data-Driven Business Website
Project Type: Custom Database Integration & Dynamic Data Display
Tools Used: Wix Velo, Wix Data API, External REST API, Secure Backend Functions, Dynamic Pages

Challenge

The client needed to display content from an external database (hosted outside Wix) on their Wix website — including product details, listings, and real-time updates.
However, Wix does not allow direct external database connections for front-end rendering due to security and platform constraints.

The challenge was to:

Fetch and sync data from a third-party database

Display it dynamically on Wix pages using dataset-driven logic

Maintain data freshness without compromising performance or security

Solution

Using Wix Velo and the Wix Data API, I built a custom integration layer that securely bridges the external database with Wix’s dynamic content system.

1. Secure Backend Integration:
The backend connects to the external database’s REST API using wix-fetch.
A secure token-based authentication system ensures that only authorized requests are made from the Wix backend (never the client side).

2. Data Syncing & Transformation:
Fetched records are processed and mapped to the structure of a Wix Data Collection.
The system either updates or inserts records automatically, ensuring that the on-site data mirrors the external database in near real-time.

3. Dynamic Page Setup:
Each record is linked to a dynamic page through a dataset connection.
Users can browse listings, and clicking on an item opens a dedicated dynamic page showing details pulled directly from the external data source.

4. Scheduled Data Updates:
A backend job periodically fetches updates from the external API and refreshes the Wix Data Collection, keeping the displayed content accurate without manual intervention.

Results

The client can now display external database content directly on their Wix site.

Achieved real-time data synchronization without using any external plugins.

Reduced manual data management time by over 80%.

Enabled scalability — future data sources can be added easily by modifying the backend API endpoints.

Tech Highlights

wix-fetch for API communication

wix-data for reading and writing to Wix Collections

Dynamic pages & datasets for auto-generated content views

Backend modules for secure external API handling
Stadtblatt
Dennis Skinner: Website Redesign for a Consultancy Firm

Client: Professional Consultancy Services
Project Type: Website Redesign & User Experience Enhancement
Tools Used: Wix Studio, Wix Velo, Custom UI Components, Responsive Design, SEO Optimization

Challenge

The client’s existing website didn’t reflect the professionalism and credibility expected of a modern consultancy.
Issues included:

Outdated visual design and inconsistent branding

Poor navigation and unclear messaging

Low user engagement and difficulty converting visitors into leads

The goal was to create a visually compelling, conversion-focused website that conveys expertise and builds trust with prospective clients.

Solution

I led a full redesign focusing on clarity, visual hierarchy, and user experience, while implementing custom interactions with Wix Velo.

1. Brand-Driven Design:
Redefined the visual style using the client’s color palette, modern typography, and a consistent layout system.
The design emphasized professionalism while remaining approachable and user-friendly.

2. Homepage & Key Sections:

Homepage includes a hero section with a clear value proposition

Services section uses cards and hover interactions to highlight offerings

Case studies and testimonials sections build credibility and social proof

3. Navigation & UX Improvements:
Optimized the information architecture for easy browsing.
Implemented sticky navigation, clear CTAs, and responsive layouts for desktop and mobile users.

4. Interactive & Custom Features:

Contact form integrated with backend logic for lead capture

Dynamic service pages powered by Wix CMS for easy updates

Smooth scrolling and subtle animations for a polished user experience

Results

Enhanced brand perception and professional appearance

Improved visitor engagement with clear calls-to-action

Increased inquiry submissions by 40% in the first month

Provided a scalable framework for future updates and content additions

Design Highlights

Consistent branding: cohesive colors, typography, and imagery

Responsive layouts: optimized for mobile and desktop

Interactive elements: hover effects, smooth transitions, dynamic content

User-focused architecture: simplified navigation and clear CTAs

Backend integration: Wix Velo forms and CMS-powered pages
Dennis Skinner
Vision-e: Custom Data Filtering System for Customer Records

Client: Business Management Platform
Project Type: Advanced Data Filtering & Dynamic Display
Tools Used: Wix Velo, Wix CMS, Wix Data API, Dynamic Pages, Custom Query Logic

Challenge

The client needed a system that allows users (staff or customers) to filter and search through a large set of customer data directly on their Wix website.
Wix’s built-in dataset filters were too limited — they didn’t support multiple dynamic filter combinations or real-time updates without page reloads.

The challenge was to create a flexible, responsive data filtering solution that:

Pulls customer data from a CMS collection

Lets users filter by multiple criteria (e.g., name, location, service type, date)

Updates results instantly and accurately

Solution

Using Wix Velo’s backend logic and custom front-end scripts, I developed an interactive filtering system that responds in real time to user input.

1. Dynamic Filtering Logic:
Instead of relying on static datasets, I used the wix-data.query() API to dynamically fetch and filter customer records based on the user’s selected criteria.
The filter conditions combine intelligently — meaning users can apply multiple filters simultaneously without conflicts.

2. Interactive UI Components:
Dropdowns, text inputs, and toggle buttons were connected to Velo event handlers.
When a user changes any filter, the system automatically re-queries the CMS and re-renders the filtered results — no page reloads required.

3. Performance Optimization:
To handle large datasets efficiently, I implemented pagination and caching logic.
This ensured fast load times even when thousands of records were involved.

4. Integration with Dynamic Pages:
Each filtered record links to a detailed dynamic page displaying customer-specific data pulled from the same CMS collection.

Results

Delivered a fully dynamic and responsive data filtering experience within Wix.

Reduced page reloads and improved search accuracy by 100%.

Enabled the client to analyze or display specific customer segments instantly.

Improved user satisfaction and site usability, especially for data-heavy pages.

Tech Highlights

wix-data.query() for advanced filtering and chaining conditions

Velo front-end events for real-time UI interactions

Dynamic pages for individual record display

Custom pagination logic for performance optimization

CMS-driven structure for centralized and manageable data storage
Vision-e
Neuroelectrics: Website Redesign for a Neurotechnology Company

Client: NeuroElectrics Technology Firm
Project Type: Website Redesign & User Experience Optimization
Tools Used: Wix Studio, Wix Velo, Custom UI Components, Responsive Design, CMS Integration

Challenge

The client’s existing website did not effectively communicate the advanced technology and credibility of their neuroelectrics solutions.
Key challenges included:

Outdated visuals and inconsistent branding

Complex technical content that was hard for visitors to digest

Lack of clear calls-to-action and user pathways for clients and partners

The goal was to modernize the website, improve usability, and present complex neurotechnology in an accessible and engaging way.

Solution

I designed a clean, modern, and visually intuitive website tailored to a high-tech audience, while ensuring usability for both professional clients and general visitors.

1. Visual Identity & Design:

Updated the color palette to convey professionalism, trust, and innovation

Selected modern typography for clarity in technical and marketing content

Incorporated subtle animations and graphics to visualize neuroelectric technology

2. Information Architecture & UX:

Simplified navigation with clear categories for solutions, research, and partnerships

Highlighted key products and technology through interactive sections

Designed content blocks to explain complex technical information in digestible formats

3. Dynamic Content & Custom Features:

CMS-powered case studies and research updates for easy publishing

Dynamic product pages showcasing specifications, applications, and media

Contact and inquiry forms integrated with backend logic for lead capture

4. Mobile & Accessibility Optimization:

Fully responsive layout for desktop, tablet, and mobile

Ensured readability and interaction accessibility for all users

Results

Delivered a modern, professional online presence reflecting the cutting-edge technology

Simplified content consumption, making complex technical details easier to understand

Increased inquiries and partnership requests by 35%

Created a scalable framework for ongoing content updates and future product pages

Design Highlights

Clean, professional UI with modern typography and subtle tech-inspired visuals

Dynamic CMS integration for research and product updates

Interactive content to explain complex neuroelectrics technology

Responsive and accessible design for all devices

Optimized UX flows to guide visitors from information to conversion
Neuroelectrics
GlattfelderApp: Connecting an External Database to Wix for Dynamic Content Display

Client: Technology Services Company
Project Type: External Data Integration & Automated Content Rendering
Tools Used: Wix Velo, External REST API, Wix Data Collections, Backend Fetch Requests, Dynamic Pages

Challenge

The client needed to bring live data from their external database into their Wix website to display service listings and project details dynamically.
Since Wix doesn’t provide native support for connecting to external databases in real time, the goal was to build a custom synchronization system that could:

Retrieve data securely from an outside source

Store and update it automatically inside Wix

Feed that data into dynamic pages for public display

Solution

I developed a custom data bridge that seamlessly connects the external database with the Wix environment, ensuring accuracy, automation, and security at every step.

1. Backend API Connection:
Using Wix Velo’s backend capabilities, the system securely communicates with the client’s external API via token-based authentication.
All requests and responses happen on the backend, protecting API keys and sensitive data from exposure.

2. Data Mapping & Storage:
Incoming JSON data is parsed and mapped into a corresponding Wix Data Collection.
The integration checks for new or updated records and syncs them automatically without duplicating entries.

3. Dynamic Page Integration:
Each synced record is linked to a dynamic page template that auto-populates content based on the item’s ID or slug.
This allows the website to host hundreds of pages powered entirely by the external database — no manual setup required.

4. Ongoing Sync Jobs:
A scheduled backend job runs periodically to pull updated data, ensuring that the content on Wix always reflects the latest information from the source.

Results

Delivered a fully automated data sync pipeline between the external database and Wix.

Enabled real-time dynamic content rendering without manual updates.

Improved data accuracy and consistency across hundreds of dynamic pages.

Reduced backend maintenance overhead and eliminated manual data entry.

Tech Highlights

wix-fetch() for secure external API calls

wix-data for structured data storage and updates

Dynamic pages for automated content population

Backend modules for handling authentication and transformation

Scheduled jobs for continuous data synchronization
GlattfelderApp
Plota Foods: Website Redesign for a Growing Food Brand

Client: Local Food & Beverage Brand
Project Type: Brand-Focused Website Redesign
Tools Used: Wix Studio, Custom UI Components, Velo for Interactions, Responsive Design Framework

Challenge

The client’s original website didn’t reflect their evolving identity as a modern, high-quality food brand.
It felt outdated, cluttered, and failed to communicate the freshness, authenticity, and emotional warmth behind their products.

The goal was to redesign the website into a visually appealing, conversion-driven platform that:

Showcases products beautifully

Highlights brand storytelling and trust

Offers a smooth browsing and mobile experience

Solution

I led a complete design overhaul focused on user experience, visual harmony, and brand storytelling — all implemented natively in Wix Studio.

1. Brand Identity Alignment:
Before redesigning, I analyzed the client’s packaging, color palette, and social presence to extract a cohesive visual theme.
This inspired a vibrant color system, soft textures, and typography that reflected the natural, handcrafted quality of their food products.

2. Homepage Redesign:
The new homepage features a hero section with emotional storytelling, high-quality food visuals, and clear CTAs guiding visitors toward “Shop Now” and “Our Story.”
Interactive scroll animations subtly highlight product benefits without overwhelming the user.

3. Product Presentation:
Each product page was redesigned to feel like a mini experience — featuring large images, nutritional info tabs, and subtle hover animations for interactivity.

4. Mobile Optimization:
A major focus was improving performance and layout for mobile visitors (who made up over 70% of the traffic).
I used a flexible grid structure and optimized assets to make the mobile UX fast, intuitive, and consistent.

Results

Increased average session duration by 48%

Boosted “Add to Cart” interactions by 35% within the first month

Strengthened brand trust through a consistent and modern visual identity

Improved navigation and engagement across both desktop and mobile

Design Highlights

Color Palette: Inspired by natural tones from the brand’s product packaging

Typography: Modern serif + clean sans-serif pairing for balance

Layout: Grid-based structure with soft shadows and generous spacing

Interactions: Velo-powered subtle animations and hover effects

UX Focus: Minimal steps to checkout, clear information hierarchy
Plota Foods
BlueSky: Firebase Authentication & Firestore Integration with Wix

Client: Web Application Platform
Project Type: User Authentication & Database Integration
Tools Used: Wix Velo, Firebase Authentication, Firebase Firestore, Backend Functions, Wix Data API

Challenge

The client wanted to implement a robust authentication system and real-time database features in their Wix site.
Key requirements included:

Secure user sign-up, login, and role-based access

Integration with Firestore for storing and retrieving dynamic data

Support for real-time updates and scalable user management

Wix’s native authentication and database system did not meet the client’s needs for flexibility and advanced security

The challenge was to integrate Firebase Auth and Firestore into Wix while maintaining a seamless front-end experience.

Solution

Using Wix Velo, I built a custom Firebase integration that handled both authentication and data storage securely and efficiently.

1. Firebase Authentication:

Implemented email/password and social logins using Firebase Auth.

Connected Wix frontend to Firebase Auth via Velo backend functions.

Added role-based access control to manage user permissions (e.g., admin vs regular user).

2. Firestore Integration:

Users’ data and application content are stored in Firestore.

Velo backend functions handle reading and writing operations securely, using server-side Firebase SDK to prevent exposing API keys.

Implemented queries for dynamic content filtering, user-specific data retrieval, and real-time updates.

3. Frontend Integration:

Custom UI components on Wix site for login, registration, and data dashboards.

Real-time updates reflected on the Wix pages using Firestore listeners combined with Velo reactive elements.

4. Security & Scalability:

Server-side token validation ensures secure communication between Wix and Firebase.

Scalable architecture allows handling hundreds of concurrent users with minimal maintenance.

Results

Fully functional authentication and database system integrated into Wix

Real-time Firestore data updates displayed instantly on Wix pages

Improved security with Firebase Auth and server-side validation

Scalable framework for future features like role-based dashboards, personalized content, and advanced analytics

Tech Highlights

Firebase Auth for secure sign-up, login, and role management

Firestore for real-time, cloud-hosted database storage

Velo backend functions for secure server-side integration

Reactive frontend elements for dynamic content updates

Server-side token validation for authentication security
BlueSky
Openreach Academy: Tutor Booking Platform with Dual Dashboards

Client: Online Education Platform
Project Type: Custom Booking System & Multi-User Dashboards
Tools Used: Wix Velo, Wix CMS, Wix Members API, Dynamic Pages, Backend Scheduling Logic

Challenge

The client wanted to create a platform where students can book tutors for sessions, with both parties able to manage their schedules.
Key requirements included:

Students can browse tutors, check availability, and book sessions

Tutors can manage their own availability, view upcoming bookings, and track session history

Automated scheduling and notifications to ensure smooth session management

Real-time updates for both dashboards without conflicts

Wix’s native tools did not fully support a two-sided booking system, so a custom solution was required.

Solution

Using Wix Velo, I built a fully custom booking ecosystem with secure dashboards for students and tutors.

1. Dynamic Tutor & Student Dashboards:

Student Dashboard: Displays available tutors, upcoming bookings, and session history. Students can filter tutors by expertise, availability, and rating.

Tutor Dashboard: Shows assigned sessions, allows availability management, and tracks session history. Tutors can approve or reschedule bookings.

2. Booking & Scheduling Logic:

Backend functions handle availability checks and prevent double-booking.

Students select a tutor, pick a date/time, and the system updates both dashboards in real time.

3. Notifications & Automation:

Automatic email confirmations and reminders sent to both students and tutors.

Backend logic ensures updates in availability are immediately reflected in dashboards.

4. Dynamic Pages & CMS Integration:

Each tutor has a dynamic profile page with bio, subjects, and available slots.

CMS stores tutors, sessions, and user-specific data, enabling scalable management as more tutors and students join.

Results

Delivered a two-sided booking platform fully within Wix

Enabled real-time availability management and session scheduling

Improved user engagement and reduced manual booking conflicts

Provided a scalable foundation for future features, such as Zoom integration or automated payments

Tech Highlights

wix-data for tutors, students, and booking records

wix-members API for role-based dashboards

Velo backend functions for scheduling, availability, and notifications

Dynamic pages for tutor profiles and session details

Automated email notifications for session confirmations and reminders
Openreach Academy

O nás
At Wix Squad, we are experts in Wix Velo, design, and automation- crafting websites that do more than just look good. We build smart, custom solutions that work harder for you, from advanced features and seamless integrations to powerful automations that save time and drive results. Whether you need a sleek redesign, a custom app, or a fully automated workflow, we transform Wix websites into growth engines tailored to your business.... 
BD
English
PlatformyWix & Wix Studio
Velo Developer (2024)

Služby

Webdesign (5)

Malé úkoly (5)

e‑Shop (3)

Vývoj webu (6)

Marketing a propagace (1)

Grafický design (1)

Klasický webdesign

Základní web včetně motivu.
Od 1 000 $

Pokročilý webdesign

Web s přizpůsobenými vizuály, pokročilými funkcemi a dalšími prvky.
Od 1 700 $

Redesign webu

Nový motiv a vzhled webu.
Od 1 200 $

Migrace webu

Použití existující grafiky a obsahu na novém Wix webu.
Od 1 000 $

Mobilní web

Skvělý vzhled webu i na mobilních zařízeních.
Od 300 $